Northwest Arkansas SEO

Attention Northwest Arkansas Business owners or any business owner with websites:

Is your site ready for new Search Engine Rankings and if not, how will you deal with it?

Northwest Arkansas SEO has recently noted that the World Wide Web of search engine optimization (SEO) is in a growth spurt of sorts it would seem these days. You as a business owner in Northwest Arkansas and beyond, who have an Internet-based business and relying on search engine results to bring you new customers and repeat business…

…need to know what’s going on – how to protect yourself and your interests and how to take advantage of it and the possibilities these changes could create for any business everywhere.

I probably don’t need to tell you that SEO is all about getting your site listed in the search engines’ top results. You already know that the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention.

And of course the end result of this would be to get them to click on your link, the buy button or for local search engine traffic…

…get the web surfer to visit your place of business.

Get higher rankings for more pages and you’re part of the way to getting more traffic, making a sale or a customer to your store!

But back to the part about…

“the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention.”

Would you agree that getting those coveted high rankings is critical to the success of your Internet business?

Sure you would!

First let’s look at the way the search engines currently spider, rate, and index a website.  Then we’ll get back to the above oh so important thought!

The way the search engines currently do these important tasks depends on various factors, including these known by most SEO specialists:

Most specialist would agree they look for good content, the way the site is structured and link popularity.

Please note:  There are of course a mixture of other variables that we won’t be covering in this essay.

Although these factors are and will continue to be important…the engines are learning a thing or two about a thing or two and the word on the web umongst top notch SEO consultants is that search engines are changing the way they spider and index websites to help them serve better results to their search audience.

Check out this excerpt of a recent email we received as publishers:

“Interest-based advertising will allow advertisers to show ads based on a users previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.

As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your sites privacy policies are up-to-date, and make any necessary changes by April 8, 2009.

Because publisher sites and laws vary across countries, were unfortunately unable to suggest specific privacy policy language.”

In the past these calculations were primarily software calculations.  They’re learning that this isn’t always the best “resulting” experience all the time every time for the customers using their search engines…

…they’re incorporating new ranking algorithms that will take into consideration input that is submitted by “real visitors!”

This brings us back to the oh so important quote from above and why it’s an important one!

I’ve said this a time or two:

“You must serve many things and allow your prospective customers to sample and test your goods. You must show up several ways on several pages by way of several “key” words and several “key” phrases.  You must strive to show up for several combinations of possible searches that your prospective customer might choose when they type in a key word or phrase.  Plus you must serve these quests to them in the form of good, informative information which believe it or not, doesn’t always mean that you’ll always want to lead them to a sales pitch each and every time.”
– David W. Schaible

So what does all this mean and how are you going to get your website ready for it?

Well…

…you’ll have to come back an read Part 2 to find out how!

Please check back in a day or so and read the rest of this article.