Northwest Arkansas SEO

If you’re a small business owner either new or well established – local to N.W. Arkansas or half way across the globe… you’ve landed here for one of the following reasons:

You realize the importance of properly preparing your web site for the search engines through Search Engine Optimization.

Maybe you find yourself here because you’re finally ready to take your business online for the first time. Maybe sales are down or your tired of shelling out big bucks toward worthless local advertising and you want to take advantage of Free-organic local search advertising.

Or you’re ready to breakaway from a cheesy, limited cookie cutter website in a box that you were tricked into buying years ago and have finally had enough of the high monthly costs, limited ability and the lack of support.

If you’re hear for any of those reason, you’ve landed at the right web site.

For this specific article we will be discussing a few facts about web hosting and why we believe that if you’re really serious about getting your business online, you should consider owning your very own web hosting package.

When I was writing this article, I remembered a discussion that I had with our lead certified S E O technician about what Northwest Arkansas S E O should offer as far as services and the topic of Web hosting surfaced.

I already knew what I thought about offering it but I waited eagerly to see and hear if my technician agreed…and he did.

Here’s an excerpt of our conversation:

“when it comes to offering services I have found that it is in the best interest of the company and it’s clients to stick to what we are all about, SEO, optimization of web sites. Do one thing, offer one service and then guide our clients in the right direction when it comes to all the other components necessary to own and operate a profitable online business.

A company that claims they can be everything to everybody is normally just blowing smoke. If you spread yourself so thin and try to be an “all-in-one-company,” you won’t be able to put all of your time and energy into what you do best, SEO.

On another note: sure, we could offer hosting and just set up an account for them. Charge them a monthly fee and put
them on as an add on domain. But I would tell you from my experience of over 12 years online…that I personally think it isn’t a good idea and it isn’t in the best interest of our clients to allow them to put all their eggs in one basket.

Why? Because in most situations here’s how it works. A company that offers hosting to their clients will actually just have rights to offer one of three hosting packages. Shared, Reseller or Dedicated. With all of these the client is added on to that companies hosting and that company charges a fee for adding their client to their package.

What happens is this, the client may not see things happening for his or her web site as quick as they think or expected.  So let’s say six months down the road they might want to change services? They are stuck where they are and it can be a complicated mess to move them.

Or let’s say they loose contact with the guy or company that set up their hosting (people working online can up and disappear, go out of business, get THEIR hosting account shut down, get their I.P. in trouble with the search engines for one reason or the other and any and all web sites that are under that parent I.P. get slapped and maybe even disappear from the ranks overnight! The clients site would then be locked up somewhere they can’t get too.

Not to mention, on a hosting package offered by a secondary company, support has a tendency to be none existent. Service, there is no 24/7 support. You must go through the company that offered you the hosting to get your questions answered. This could take days or they may not be able to answer your question and then they have to take the time to go through their support channel, the mother hosting company, and then get back to you with the answer!

The clients going to dislike this especially when they get charged for the time spent.”

So you’re probably saying, “what is the answer then for a company that wants to get their business on line but  doesn’t have a clue about hosting their own site.”

The answer is this, your very own web hosting package, tailored to fit your exact needs.  100% in your control and very, very easy to run and understand with 24/7 support center that can and will answer any and all questions and concerns AT NO ADDITIONAL CHARGE!

Don’t worry, it’s not as big and scary as you may have been led to believe!

The web hosting we use and highly recommend to all of our clients is HostGator.

Just this month, HostGator was named the 239th fastest
growing privately-owned company in the U.S. on the Inc.
500|5000 list for 2009.

New to Web Hosting?

Not a problem, you can even build a professional website in minutes, with out any web hosting experience if you want. Choose from over 4,500 templates!

Coming from another host?

We know how difficult it can be moving to another web host. Get an account with HostGator and they’ll handle the entire process for you.

* – Free Domain Transfer
* – Free File Transfers
* – Free Database Transfers
* – Free Script Transfers

It’s worth considering and there are several hosting packages available to fit any need.

We want to see you succeed on line. You must start with the correct foundation which in our opinion IS your hosting. Then let us do what we do best…allow us to get your SEO in order with our Quick Start SEO Package.

You’ll then be well on your way to top rankings and free organic search engine traffic for your business.

We’ll go one step further by continuing our discussions about different questions that come up about hosting and using c-panel correctly. And if you send us receipt proof that you purchased a HostGator account through one of our HostGator links, we’ll find something special to give you in return for trusting our word about the whole web Hosting issue.

As always– please post your questions and comments on the blog.

Thank you!

David Schaible
Owner/Editor

Local Search Engine FACT: Up to 85% of consumers, search Google, Yahoo or MSN when they are trying to find a local business’s phone number, address or directions. The Internet is free, fast, easy to use and MORE people use it to find businesses than the Yellow Pages nowadays.

If consumers search for something and your website doesn’t show up, your competitors’ websites will…and you will lose the business.

At Northwest Arkansas SEO, we are offering local businesses a very competitive price on BASIC “ON-SITE” SEO SERVICES that would normally cost substantially more.  We perform the labor and SEO knowledge that is necessary for the basic optimization of a website for the search engines.

Our goal is to establish a good working relationship and reputation with local businesses by providing this service at a great rate.

Here is a general overview of all the steps provided in our Quick-Start SEO Service Pack.  Regular price:  $499.  As an introductory offer it is now priced at $249.

– Keyword Research and Selection
– Page Title Tags Generation
– META description and marketing tags
– Geographical target market tags
– Main Content Suggestions
– 1 Custom Written Article & Submission
– Submission to top search engines and directories (Google, Yahoo, MSN)

Step 1: Keyword Research and Selection

We strategically pick out the keywords that are most relevant to our client’s site and compile them into a word file.

We search for the best keywords, the ones that:

• Are the most relevant to our clients site and product
• Are the most frequently searched for
• Have all the above criteria, but the least amount of advertiser competition.

Step 2: Page Title Tags Generation

The Page Title Tags are the words that will be written in the </title> part of the page. These words will show up in the tab of the page at the top of an Internet browser.  Once we supply you with these, your webmaster will be able to easily include these for you.

Step 3: – META description and marketing tags

This task involves choosing the most relevant keywords and phrases and compiling them into a description of the site.

The META tags go in the HTML code of the site and it tells the search
engines what the site is all about.

The META tags are broken up into several parts. The most popular two parts are the META “keywords” and the META “description” tags.

Step 4: – Geographical target market tags

These are the “tags” or “keywords and phrases” that are designed for people who live in a certain area.

Step 5: – Main Content Suggestions

In this step, we always include the client and anybody within their business who has the most knowledge about their product and service.  We are going to provide keyword suggestions to them that they will need to add to their site’s main text content.

IMPORTANT: These keywords and phrases will need to be added to the website’s main content nonchalantly. Search engine consultants know the correct % of the time to include these.

For instance, if the home page has 500 words on it, a particular keyword phrase should only be repeated X amount of times.

Staying closer to X%  is better and safer. You don’t want the website being penalized by Google for “keyword stuffing.”

Step 6: – 1 Custom Written Article & Submission

We will write an article for our client. It will also be keyword optimized for SEO purposes. This is an important step that many SEO consultant companies do not offer.  It is one of the most important steps as we’ve mentioned before, “content is king.”

Step 7: – Submission to top search engines and directories (Google, Yahoo, MSN)

After we have completed all of the above steps, we will submit our client’s website URL to the major search engines such as Google, Yahoo and MSN.

At this point, you’ll want to allow a couple weeks for the effects to really kick in and show up in the form of new traffic.

You’ll want to monitor this or have the person in charge of your web site use a form of analysis to see how your site and pages are reacting to the optimization techniques.

“Great news for local business owners seeking to increase business through their search engine optimized websites.”

Small businesses may start seeing a natural increase in local traffic and increased benefits due to their online search engine optimization (SEO) efforts because of one of the latest changes from Google.

Reason being:  Google recently made local searches the default setting for a number of search queries which means that a person, (most likely a “local” one,) searching for a RV Dealer will find results close to his or her area without typing in where they live.

Because of these changes, it couldn’t be a better time to work with a local SEO consultant company who can help you optimize your site and it’s pages correctly which will better your chances to get on top of your competition!

This natural ability to show up in the search engines lime-light is only the beginning though as in the world of search engine optimization…

keywords are the lifeblood of a successful website or campaign.

True – all SEO companies use online keyword tools to come up with the lists they are going to provide their clients for their websites, articles, pages, etc.

According to many experts, too many companies are not doing enough research into the keywords they’re using.

With our SEO Quick Start Package we will provide up to 100 keywords that your competitors are using and bidding on for their campaigns.