Northwest Arkansas SEO

Get your ARTICLE TITLE right the FIRST Time!  This is a very important step for high quality SEO!

Fact: The TITLE of your article comprises the unique URL of your article.

REMEMBER to Never change the title of a live article after you submit or post it because it effectively re-writes the URL.

The result…

…it confuses the search engines and that’s BAD for SEO!

A unique title with a consistent URL means your article can always be found in the same place and that’s GOOD for SEO.

Here’s a tip: Always target both human readers and search engines.   If you always make the title “keyword-relevant” and that your title reads naturally to humans the search engines will also love you too…

…if it’s possible for a computer to actually ‘love’ that is – lol!!

The experts say to use 50+ characters in a title.  Studies show that longer titles maximize your ability to attract readers with a specific promise that is highly relevant to your niche.

Here’s a bad example:

Article Title: “Is Your Article Title Correct?” The article goes on to explain exactly what we are talking about here but…

…This title is short and vague; it is NOT optimized for SEO and does not tell the reader how they will benefit from the article.

Good Example:

Article title: “How To Get A Higher Page Rank With Your Articles – 7 Keys to Boosting Your Page Ranking”.

Your title contains multiple highly-targeted key phrases without being redundant.  It WILL attract search engines and readers alike, and makes the specific promise of 7 tips.

The experts also say…

“Avoid punctuation that breaks URL’s (including periods, slashes, colons, and pound signs), and refrain from article parts – Be sure the title “stands alone” to provide a positive reader experience and to maximize your chances for higher article distribution.”

As always, study what works and what doesn’t.  You will want to review your web sites analytics to see which articles have the most views and clicks.

You also should always research the Top 15  results for what you are writing about. See what is Viewed as The Most important and follow what articles are getting the most BUZZ in your niche.  This will help you to brainstorm new ideas.

Following these and other simple steps and you will generate correct article titles the first time which is an important and viable step toward top-notch SEO!

Plus – You will always come up with an endless stream of quality titles that require little or no revision.

If you have more tips for crafting a  perfect title, please let us know by posting a comment, we’d love to hear from you and if your comment is top-notch we might feature you and give you a nice back link!

Best Regards as always,

Northwest Arkansas’s best SEO consultant company!

SEARCH ENGINE OPTIMIZED BLOGS ARE FOR EVERYONE!

If you’re like us here at Northwest Arkansas SEO, you’re always looking for anything that will help increase the search engines interest and traffic to your blog.

You come here for answers, insight, recommendations and information pertaining to S.E.O. (Search Engine Optimization)…right?

Well, you are truly in luck because I recently was introduced to a site called Blogging Beginners and I’d like to share my review and some exciting information with you.

Actually to be completely honest and up-front, I was recently selected to be a beta tester of the site along with a select hand full of other online marketers.

Now, before you get nervous and think, “oh gosh, another program only for people or businesses who are already online and up to speed on how to take a business online;” stay with me for just a minute!

GOOD NEWS!!! THIS PROGRAM IS FOR EVERYBODY!!!

I must admit, at first I didn’t think much about it since I already had more than one blog up and running. I am no longer a beginner but after reading the page Randy sent me, I found out that they offered much more than the normal, you know…the “Go to blogger.com and a start blog – blah…blah…blah” that everybody is preaching and charging outrageous prices for.

Nope…this program is NOTHING LIKE THAT AT ALL!

The two long-time professional online marketers who founded this site not only offer and show you all the basic set up you’ll need for a successful blog, (knowledge that you’d have to search for all over the internet but they also take you by the hand and show you all those little IMPORTANT things, the ones that have been possibly holding you back.

Randy The Hermit (one of the founders of the site) is a search engine optimization expert and just happens to be our Certified SEO Technician here at Northwest Arkansas SEO.  Randy’s Blog is HowToBlogSite.com and you can get to the blog from here

He shows you how to configure your blog for the search engines. What plugins you should have, how to set up your permalinks, even how to find a niche and do your keyword research and this just scratches the surface of what you get from his background and vast knowledge.

Wizzer (the other founder of Blogging Beginners) will explain to you what RSS is, how to use it and how to give some one a bonus for signing up to your RSS feed. Then he takes you into building a list with your blog and why and how to use Twitter.

All the videos are easy to follow and they put them in a PDF format. I had never seen videos in a PDF file before.   I had to upgrade my PDF reader to watch them but that was a piece of cake and if you don’t know how…THEY’LL SHOW YOU!

I LOVE working with videos in this way, you will too!  All the resources are right under the video and just a click away and the best part is, if you want to watch something from the 29th minute of a 40 minute video you don’t have to wait for the whole video to download again. You just open it up and go to the spot you want by dragging the control bar. They have a video online that shows you how to do this.

They also provide you with content for your blog and we all know how important content is…right?

Every month they give you ten new niches you can choose to work with and twenty five posts for each niche which can save you a lot of work.

I thought I was an experienced blogger and SEO Consultant but I was amazed when I opened their Fast Start Guide and went through it quickly and I was surprised at what I didn’t know and was able to add to my knowledge base.

I was also surprised at the guidance,  they WILL take you from knowing nothing to having your own blog up and running, optimized for the search engines and customized for you in an easy to follow step by step process.

But I haven’t even told you the best part!!

If you are like me you have probably purchased a few other courses and you get part way through them and you get stuck because there is something you don’t quite understand. Frustrating isn’t it? The worse part is you go to the people that sold you the course and you ask them and all they do is try to sell you something else.

Blogging Beginners will answer YOUR questions. That’s right as part of the membership you can request videos on anything that has to do with your blog and they will provide them not only for you but for all the members. So maybe you had a question and didn’t ask it the solution might show up because another member asked.

Now you are probably thinking this is another one of the $500 per month coaching services…

…Well, it is but it won’t cost you anywhere near $500 per month it won’t even cost you $100 per month or even $50 per month.

But because they do answer your questions membership is limited, they can’t answer 1000’s of question per week.

BECAUSE OF THIS, I highly recommend that if you’re serious about starting a Search Engine – Optimized Blog, a blog you can make money with,  you should sign up RIGHT NOW while you can GET a membership at their unbelievable price.

Thanks for reading and visiting Northwest Arkansas SEO.

Sincerely yours,

Blogging Beginners MEMBER,

David Schaible

Have you ever considered how important professional online research is?

Doing online research for the information-publishing industry is a critical step and platform toward bullet-proof SEO.

Think about it for a minute, ANY good plan always starts with research, right? Remember what we said about satisfying the search engines in one of our recent articles:

According to Internet marketing guru Howie Jacobson, Google ranks “authority” web sites – sites that provide valuable information on a topic — higher than ordinary web sites.

The information industry is growing by leaps and bounds. Thousands of new offline, brick & mortar businesses are coming on line every month, all of them desperately need in-depth research about THEIR subject matter in order to put together a good website that the search engines will love!

It doesn’t matter what business you’re in — you name it — there are millions of pages of information being published every day on the Web.

We can provide a very valuable service to all those businesses out there who have no idea how the search engines think, how the World Wide Web works or who just don’t have the time to do their own research.

At Northwest Arkansas SEO we can offer to do the research for them.

I’ve been doing niche research for many years now.

I started out as a copywriterand many of the projects I worked on required hours of online research.

As an Online Marketer and SEO Consultant, I have spent many hours on Google, sorting through articles and journals and locating the facts and figures that I would need to produce strong, SEO rich content and well-accepted information products.

So if you find yourself in need of such services, please contact us now and we can talk more about it.

So you want Google to love your web site…

According to Internet marketing guru Howie Jacobson, Google ranks “authority” web sites – sites that provide valuable information on a topic — higher than ordinary web sites.

Here are the 4 things you need to have an authority web site:

1-High-quality content – valuable information that’s free – and lots of it.

2-New material added all the time – so Google sees the site is growing and staying current.

3-Easy-to-use site navigation – including a site map.

4-Inbound links to your site from other authority web sites in the same niche.

Added bonus: Having an authority web site also helps position you as a thought leader in your industry.

Source: Early to Rise, 7/1/09.

Not sure how to go about implementing these strategies?

Get with the crew over at Blogging Beginners and I guarantee you’ll be well on your way!

In part I of Google Loves Caffeine, we introduced you to Googles new search engine.  We talked about how business people who rely on SEO should take notice ANY time Google gives us some insights into what they have planned for the future! Read Part 1 here.

We went on to say that what we’ve speculated for some time has finally started to happen.  The search engines are getting smarter and not only that…
*Google says, “It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

We thought that we could rap things up here in Part II but as you can see by the length of this article, we’ve only scratched the surface when we took a look and compared speed and accuracy.  Old search engine vs. new.

In our review and test we preformed many random searches and what we uncovered is the fact that…

• Speed • Accuracy • Relevance • Comprehensiveness…

…has greatly improved with this new engine and I’ll go one step further by telling you that some of the other top rated search engines don’t even hold a candle to THIS new engine even the new microsoft backed engine!

But feel free to do some research yourself if you’re just not sure.

Most people would agree that speed is way up there as one of the most important FACTORS when it comes to search, hence the new code name…Caffeine!

One reader commented by saying…”how do they come up with such code names?” Well my friend, Googles smart and they seem to go after things that the majority can relate to.  I.E. speed and caffeinated fixes!

Anyway in this followup article we’re using “for example,”  this search term from a random thought…well to be honest, maybe I was thinking of letting my adventurous inner-child  side to surface!

How to Make a Marshmallow Gun

The old Google – results

Results 1 – 10 of about 61,700 for How to Make a Marshmallow Gun. (0.41 seconds)
Search Results

1.
How to Make a Marshmallow Gun or Marshmallow Shooter
This marshmallow gun (marshmallow shooter) will completely surprise you with its accuracy, range, and ease of constructi…
www.instructables.com/id/Marshmallow-gun/ – Cached – Similar –
2.
How to Make a Marshmallow Gun (with video) – wikiHow
wikiHow article about How to Make a Marshmallow Gun.
www.wikihow.com/Make-a-Marshmallow-Gun – Cached – Similar –
3.
How to Make a Marshmallow Gun — Free Plans | ChurchFun.com
May 26, 2008 … Complete instructions to make a marshmallow gun. Free plans to make a PVC shooter for mini-marshmallows. Fun, free project for kids.
churchfun.com/2008/05/…/how-to-make-a-marshmallow-gun/ – Cached – Similar –
4.
Video results for How to Make a Marshmallow Gun
How To Make A MarshMallow Gun Using PVC Piping
4 min 34 sec
www.youtube.com

How to make a marshmallow shooter gun , craft …
7 min
www.youtube.com
How To Make A MarshMallow Gun Using PVC Piping
www.videojug.com
5.
YouTube – Marshmallow Gun with Rapid fire.
Polarbear makes a mini marshmallow gun from pvc that can fire at a rapid rate. … How to make a marshmallow shooter gun , craft toy video …
www.youtube.com/watch?v=m4PduE3vsqU – Cached – Similar –
6.
How to Make a Marshmallow Gun, or Shooter
Marshmallow guns, or marshmallow shooters as they are commonly called, are basically a blow gun made from PVC pipe. The ammunition used? Small marshmallows …
hubpages.com/…/How-to-Make-a-Marshmallow-Gun–or-Shooter – Cached – Similar –
7.
Build a Marshmallow Gun – Entertainment – Lifehacker
Sep 28, 2005 … If you’ve got some PVC piping, a hack saw and a few hours to spare, you can put together your own marshmallow gun.
lifehacker.com/127948/build-a-marshmallow-gun – Similar –
8.
How to Make a Marshmallow Gun With PVC | eHow.com
How to Make a Marshmallow Gun With PVC. Oh the wonderful things you can do with a bag of marshmallows and a little PVC pipe! These are a great little toy to …
www.ehow.com/how_5169795_make-marshmallow-gun-pvc.html – Cached – Similar –
9.
How to Make a Marshmallow Gun – MonsterGuide.net
May 28, 2009 … Make your own marshmallow gun to go along with your marshmallow arsenal using these steps.
monsterguide.net/how-to-make-a-marshmallow-gun – Cached – Similar –

Searches related to: How to Make a Marshmallow Gunmarshmellow gun pvc pipe marshmallow gun rapid fire marshmallow shooter mini marshmallow shooter marshmallow blaster gun homemade marshmallow shooter make marshmellow shooter marshmallow gun design

-=-=-=-=-=-=-=-=-=-

And…the new Google!

YouTube – Marshmallow Gun with Rapid fire. 7 min www.youtube.com	How To Make A MarshMallow Gun Using PVC Piping 4 min 34 sec www.youtube.com
How To Make A Marshmallow Shooter Gun 7 min www.5min.com

“As business people who rely on SEO, any time Google gives
us some insights into what they have planned for the future, we
need to pay attention.”
– Brad Fallon,  Stompernet

We couldn’t agree more and as you may have noticed we previously told you pretty much the same thing in so many words in a two-part article we posted a while back.

How To Get Your Website Ready For New Search Engine Rankings

Part 1

Part 2

So…quite possibly what we’ve speculated for some time has finally started to happen as it’s official… Google recently announced testing of a new, more powerful version of their search engine technology.

Brad goes on to say that we should learn from what Google is telling us about the future of search and followed up with a quote, directly from Google.

*Google says, “It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Hmm…looks like Google is concentrating more on things that matter most when it comes to searching.

• Speed
• Accuracy
• Relevance
• Comprehensiveness

As subtle as these may seem, these are some powerful changes indeed!

Google feels so positive about the new and fully upgraded version of Google search that they codenamed it Caffeine and made it available to the public for testing.

So Northwest Arkansas SEO decided to do just that and what we found out was…well, pretty much what we suspected.

We are working on our results.  Would you like a quick review as to what we found?  If we get enough feedback and interest then we’ll post a part II of Google Loves Caffeine so stay tuned and be on the lookout  for a second article coming soon!

*Some of the information for this article, Google Loves Caffeine, comes directly from the Official Google Webmaster Central Blog

Help test some next-generation infrastructure with Google Caffeine

Try Google Caffeine Here

In part 1 of this article we talked about the following SEO facts:

• The fact that the World Wide Web of search engine optimization (SEO) is in a growth spurt.

• How you as a business owner in Northwest Arkansas and beyond, who rely on search engine results, need to know what’s going on – how to protect yourself and your interests and how to take advantage the changes.

• The fact that most specialist would agree that primarily search engines look for good content, the way the site is structured and link popularity.

• That search engines are changing the way they spider and index websites to help them serve better results to their search audience.

• We talked about Googles recent email to publishers about the use of interest-based advertising.  To read Part 1 click here.

In addition to all the above covered in Part 1…

Here’s what else we believe:
Google and many other top search engines will give higher priority to websites and their pages that Web surfers have more interest and interaction with. For the most part, the way a web surfer’s relevance for a website is measured will be completely transparent. We believe that this recent request by Google to their publishers may have something to do with these upcoming changes in search engine ranking.

If it all happens the way we and other specialist see it, we will start to see an entirely different set of patterns emerge.  This alone will affect all business related websites across the World Wide Web. It is thought that as these changes take place many websites showing up in the top 10 results will no longer be there!

Guess what? New sites or old sites making changes, practicing some good tactics and then getting rated using the latest algorithms will take their place!

Here’s what I’ve noticed lately when I’m logged into my Google account and tell me if a light bulb goes off when you hear this.

Google currently asks Web surfers that are logged in to move their search results around, based on the your own idea of how important each one is! If you like a certain page in the search results, you can move it higher on the list so that anytime you search for the same “keyword” or “phrase” you will be presented with your own personalized set of results.

What’s that tell you and what does that mean as far as how you operate your own website?

Well to me it means that I should be using a form of web platform that easily allows my customers to do pretty much the same thing when visiting our site…do you see?

In summary, these are the main things that we think will make a difference in the way results are ranked in the future.  The web users will have more influence and by all means…they should.

In closing, here’s some additional ways that we believe the search engines will be considering your online presence:

The first thing and one of the most important things that you want to consider and may be able to learn to handle yourself is the Content.  One thing will always hold true: CONTENT IS KING.

This has always been true and will continue to be so.  It alone will boost your SEO efforts more than anything else.

If you have good Web content, visitors will find it, read it, bookmark it, comment on it, and maybe even talk about it to their friends, neighbors and even other websites.

Informative articles are key…people appreciate high-quality content and search engines will take notice of these actions.

You’ll spark the attention of major search engines by the way comments are allowed through these articles.

Through social media like Del.icios, Google reader, Propeller and others? (An area that is exploding right now and one we will be covering in future essays a whole lot more!

Through videos. Videos on your website can help your SEO now but in our opinion only if a search engine can actually read the contents of a video.

What I mean by that is I think along with using relative tags you should also explain any and all videos by way of content in, on and about the video.

You see, you might have to give more serious thought about the videos on your site than you have in the past if you want the fact that they are on your site to have a positive effect and get the acknowledgment and gratitude of the prospect and the search engines.

Some other areas that we’ve noted and that other SEO analysts are listing as getting even more attention by the search engines are as follows:

* How often have your listing been voted to the top of the results?
* What other similar searches have those same users performed in the past?
* Have any of your page been bookmarked (voted for) on a major social   networking site (i.e., Del.icios, Google reader, Propeller and others?
* Are any other sites talking about your site?
* If your Web pages include video, how long do people watch it?
* How often do website visitors return to your page(s) – site?
* Are you allowing comments on your pages? Is there an easy way for visitors to do so?

As you can see, there are somethings that will guarantee good karma with the search engines and the “New” Ranking Rules!

It’s true that the new search engine ranking methods will bring a lot of changes to the world of search engine optimization. No need to worry though!

We have your back covered in several ways.

So, if you want to make sure you’re on the cutting edge when it comes to keeping your websites in check…

…If you’ve often wondered how you can get within the good graces of Google and all the other top search engines…

…or if you own a business and you’re considering the addition of a new website, you want to be certain that you put it together correctly, supply it with the right form of SEO and insure that it always has quality content that will be sure to please not only your audience but also the search engines…

…we have a couple suggestions for you.

If you have an existing website that just needs some T.L.C., needs to be brought up to date, refreshed and renewed, you might want to take us up on our SEO Quick Start Package.

If you’re unhappy with your current website or frustrated with your online efforts and would like professional guidance from A to Z, we highly suggest and recommend that you consider joining Blogging Beginners.


Why Blogging Beginners you might be saying? Out of all the years I’ve been online and out of all the gurus and website building programs I’ve seen, paid for and been a part of…I can absolutely guarantee you won’t find a better deal for the price!

You won’t find this level of expertise, knowledge and one on one help anywhere. You’ll be guided along by two of the best online marketers on the planet. Highly ranked experts I might add and in addition, you’ll be surrounded by some of the kindest most helpful members who have been involved with Blogging Beginners from the start.

Because of the help and support you’ll receive from the member base alone it makes this low cost membership an even better value!

But don’t take my word for it though, go here and read what others are saying and get the full scope on this great and highly recommended online membership.

Step by Step Instructions for a profitable blog …Click here!

In conclusion, I’d like to say that of course we can only speculate to a point on what the search engines are cooking up. It’s up to us as SEO Consultants to make an educated guess as to what the future of SEO holds, and try to keep on top of the latest changes.

Getting your site listed in the search engines’ top results has always and will always be the goal for many, you already know that.

And the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention. But remember that besides just being at or near the top in search engine ranking results…

…your end desire needs to be focused on what you can do for the visitor to turn him or her in to a new customer whom eventually places an order with your business.

How will you insure that your site is ready for new Search Engine Rankings?

Thank you for reading and please…if you found this essay to be informative and you feel that it was beneficial to read, please consider clicking on the “bookmark & share” button below.

****

Related articles and information of interest:

• How to Blog For Traffic

• Privacy & Google

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How will your website handle the latest changes
in Search Engine Ranking?

Attention Northwest Arkansas Business owners or any business owner with websites:

Is your site ready for new Search Engine Rankings and if not, how will you deal with it?

Northwest Arkansas SEO has recently noted that the World Wide Web of search engine optimization (SEO) is in a growth spurt of sorts it would seem these days. You as a business owner in Northwest Arkansas and beyond, who have an Internet-based business and relying on search engine results to bring you new customers and repeat business…

…need to know what’s going on – how to protect yourself and your interests and how to take advantage of it and the possibilities these changes could create for any business everywhere.

I probably don’t need to tell you that SEO is all about getting your site listed in the search engines’ top results. You already know that the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention.

And of course the end result of this would be to get them to click on your link, the buy button or for local search engine traffic…

…get the web surfer to visit your place of business.

Get higher rankings for more pages and you’re part of the way to getting more traffic, making a sale or a customer to your store!

But back to the part about…

“the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention.”

Would you agree that getting those coveted high rankings is critical to the success of your Internet business?

Sure you would!

First let’s look at the way the search engines currently spider, rate, and index a website.  Then we’ll get back to the above oh so important thought!

The way the search engines currently do these important tasks depends on various factors, including these known by most SEO specialists:

Most specialist would agree they look for good content, the way the site is structured and link popularity.

Please note:  There are of course a mixture of other variables that we won’t be covering in this essay.

Although these factors are and will continue to be important…the engines are learning a thing or two about a thing or two and the word on the web umongst top notch SEO consultants is that search engines are changing the way they spider and index websites to help them serve better results to their search audience.

Check out this excerpt of a recent email we received as publishers:

“Interest-based advertising will allow advertisers to show ads based on a users previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.

As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your sites privacy policies are up-to-date, and make any necessary changes by April 8, 2009.

Because publisher sites and laws vary across countries, were unfortunately unable to suggest specific privacy policy language.”

In the past these calculations were primarily software calculations.  They’re learning that this isn’t always the best “resulting” experience all the time every time for the customers using their search engines…

…they’re incorporating new ranking algorithms that will take into consideration input that is submitted by “real visitors!”

This brings us back to the oh so important quote from above and why it’s an important one!

I’ve said this a time or two:

“You must serve many things and allow your prospective customers to sample and test your goods. You must show up several ways on several pages by way of several “key” words and several “key” phrases.  You must strive to show up for several combinations of possible searches that your prospective customer might choose when they type in a key word or phrase.  Plus you must serve these quests to them in the form of good, informative information which believe it or not, doesn’t always mean that you’ll always want to lead them to a sales pitch each and every time.”
– David W. Schaible

So what does all this mean and how are you going to get your website ready for it?

Well…

…you’ll have to come back an read Part 2 to find out how!

Please check back in a day or so and read the rest of this article.

If you already have a website for your business in Northwest Arkansas or beyond, you may already be implementing natural search engine optimization for your products or services.

“The fact that you have a website online counts toward part of this natural optimization in ways you just might not have thought of.”

It’s also known as passive marketing.

So you see, having a live website is half the battle and could mean there is the potential for local and of course distant Internet users to access your website through passive marketing.

In this and other related articles, we will examine some subtle ways business owners may be marketing their own business on the Internet naturally, the steps to improving these efforts and many more ways to do it.

First let it officially be  known as passive marketing and be aware that it might be happening naturally!

It’s been found to happen on a small scale since you have a site and it and it’s pages are indexed but if the SEO of your website has never been set up correctly or your online marketing has never been approach or actively promoted correctly…

…you’re probably not benefiting from it to its true potential!

Naturally you may find by doing your own key research or paying for some SEO Services, that your website can generate more  interest in your products or services.

So you may be asking…

“what are some subtle ways business owners can market their own business on the Internet naturally and how may I be already doing this on a small scale?”

Click Here to Continue reading…

Related discussion or original post, Terms or Highlights, Links:

Northwest Arkansas Business Owners

If you’re  a local brick & mortar business owner with a website online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

There’s also a great deal of search engine exposure from potential “local” traffic that you may be missing out on because your website and all of it’s pages are showing up to far down the line.

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry.

Therefore, business owners who attempt to optimize their website by themselves or who don’t do it at all, may have difficulty keeping up with competitors who hire a SEO Consultant to optimize their website.

As I said in my earlier post, 7 Search Engine Facts For Small Businesses…

…“Just submitting your website to the search engines doesn’t make your site turn up on the top of the search.”

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms.

The algorithms used by search engines can be rather complex and include a number of different factors.

Fact:

• most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term.

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic.

However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms.

Here’s an excerpt from Randy’s post on Small-Business-Search-Engine-Optimization.  Here’s what what he had to say about it…

1. You need to know how to do keyword research to find all the profitable keywords for your site.
2. You need to know how to format your title tag, meta tags and proper use of H tags in your code.
3. You can write content that can be submitted to article distribution sites.
4. You need to know how to set up a geocentric campaign for your website to drive local business.
5. You need to know what content you should have available on your site that is unique to your site only.

“Yes you can do this all by yourself but you will spend a lot of time learning how to do it the proper way.

I highly recommend that you use a certified search engine optimization expert to handle this for you because the certification means they know at least enough about the topic to pass the test.

This will also stop you from getting the guy that has read one of the bad products on search engine optimization and is now a, “SEO expert” from taking your money and damaging your rankings.”

Remember: the quick start package we describe isn’t a full search engine optimization campaign but it will do wonders in raising your ranking for local searches.”

Here are some of the most common factors in the equation of SEO for your business.  They include but aren’t limited to:

Keyword density

META tags

Titles

Inbound links

Website traffic

Content

We’ll be tackling all of these and lot’s more so be sure to check back often.

If you are interested in retaining our services you can take another look at them over on the NWA-SEO-Services Page or you can “Contact Us Now” for more information.