According to Internet marketing guru Howie Jacobson, Google ranks “authority” web sites – sites that provide valuable information on a topic — higher than ordinary web sites.

Here are the 4 things you need to have an authority web site:

1-High-quality content – valuable information that’s free – and lots of it.

2-New material added all the time – so Google sees the site is growing and staying current.

3-Easy-to-use site navigation – including a site map.

4-Inbound links to your site from other authority web sites in the same niche.

Added bonus: Having an authority web site also helps position you as a thought leader in your industry.

Source: Early to Rise, 7/1/09.

Not sure how to go about implementing these strategies?

Get with the crew over at Blogging Beginners and I guarantee you’ll be well on your way!