Attention Northwest Arkansas Business owners or any business owner with websites:

Is your site ready for new Search Engine Rankings and if not, how will you deal with it?

Northwest Arkansas SEO has recently noted that the World Wide Web of search engine optimization (SEO) is in a growth spurt of sorts it would seem these days. You as a business owner in Northwest Arkansas and beyond, who have an Internet-based business and relying on search engine results to bring you new customers and repeat business…

…need to know what’s going on – how to protect yourself and your interests and how to take advantage of it and the possibilities these changes could create for any business everywhere.

I probably don’t need to tell you that SEO is all about getting your site listed in the search engines’ top results. You already know that the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention.

And of course the end result of this would be to get them to click on your link, the buy button or for local search engine traffic…

…get the web surfer to visit your place of business.

Get higher rankings for more pages and you’re part of the way to getting more traffic, making a sale or a customer to your store!

But back to the part about…

“the higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention.”

Would you agree that getting those coveted high rankings is critical to the success of your Internet business?

Sure you would!

First let’s look at the way the search engines currently spider, rate, and index a website.  Then we’ll get back to the above oh so important thought!

The way the search engines currently do these important tasks depends on various factors, including these known by most SEO specialists:

Most specialist would agree they look for good content, the way the site is structured and link popularity.

Please note:  There are of course a mixture of other variables that we won’t be covering in this essay.

Although these factors are and will continue to be important…the engines are learning a thing or two about a thing or two and the word on the web umongst top notch SEO consultants is that search engines are changing the way they spider and index websites to help them serve better results to their search audience.

Check out this excerpt of a recent email we received as publishers:

“Interest-based advertising will allow advertisers to show ads based on a users previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.

As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your sites privacy policies are up-to-date, and make any necessary changes by April 8, 2009.

Because publisher sites and laws vary across countries, were unfortunately unable to suggest specific privacy policy language.”

In the past these calculations were primarily software calculations.  They’re learning that this isn’t always the best “resulting” experience all the time every time for the customers using their search engines…

…they’re incorporating new ranking algorithms that will take into consideration input that is submitted by “real visitors!”

This brings us back to the oh so important quote from above and why it’s an important one!

I’ve said this a time or two:

“You must serve many things and allow your prospective customers to sample and test your goods. You must show up several ways on several pages by way of several “key” words and several “key” phrases.  You must strive to show up for several combinations of possible searches that your prospective customer might choose when they type in a key word or phrase.  Plus you must serve these quests to them in the form of good, informative information which believe it or not, doesn’t always mean that you’ll always want to lead them to a sales pitch each and every time.”
- David W. Schaible

So what does all this mean and how are you going to get your website ready for it?

Well…

…you’ll have to come back an read Part 2 to find out how!

Please check back in a day or so and read the rest of this article.

Search-Engine-Optimization-Certified-Professional-on staff

Welcome to Northwest Arkansas SEO,

we’re glad you’re here!

Curious about SEO and what it can do for you and your local business?

Here’s 7 Search Engine Facts for Small Businesses

1.  Every day more and more people are using the internet to find goods and services.
2.  When a consumer looks for a product they haven’t purchased before the internet is the first place they turn over 80% of the time.
3.  Search engines aren’t just for worldwide or country wide businesses.  Your local residents are searching on the Google ® everyday for products you probably sell.
4.  Submitting your website to the search engines (no matter how many times) doesn’t make your site turn up on the top of the search engines.
5.  Most small businesses either don’t know what keywords are or they are targeting the wrong keywords.
6.  Most small businesses don’t take advantage of the geocentric nature of search engines.
7.  Search engines can bring people through your doors for little or no cost.

At Northwest Arkansas SEO, we offer top of the line Search Engine Optimization services from a certified search engine optimization technician.

Northwest Arkansas SEO

For a limited time we are offering our Small Business Quick Start Package to a limited number of qualified, local businesses here in Northwest Arkansas.

This package offers the following:

• Keyword Research and Selection ($1000 value)

• Page Title Tags Generation ($200 value)

• META description and marketing tags ($200 value)

• Geographical target market tags ($200 value)

• Main Content Suggestions ($200 value)

• 1 Custom Written Article & Submission ($200 value)

This package has the low, cost effective price of $499.

We know the economy is hurting a lot of small businesses right now and since this package will help you improve your business we are offering this $2000 package at a special downturn price of only $249.  This is a limited time offer and once we meet our quota, the price will adjust back to the regular price of $499.

If you’re interested please don’t delay, contact us now or give David a call at 866-881-0385 .