If you’re  a local brick & mortar business owner with a website online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

There’s also a great deal of search engine exposure from potential “local” traffic that you may be missing out on because your website and all of it’s pages are showing up to far down the line.

The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry.

Therefore, business owners who attempt to optimize their website by themselves or who don’t do it at all, may have difficulty keeping up with competitors who hire a SEO Consultant to optimize their website.

As I said in my earlier post, 7 Search Engine Facts For Small Businesses…

…“Just submitting your website to the search engines doesn’t make your site turn up on the top of the search.”

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms.

The algorithms used by search engines can be rather complex and include a number of different factors.

Fact:

• most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term.

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic.

However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms.

Here’s an excerpt from Randy’s post on Small-Business-Search-Engine-Optimization.  Here’s what what he had to say about it…

1. You need to know how to do keyword research to find all the profitable keywords for your site.
2. You need to know how to format your title tag, meta tags and proper use of H tags in your code.
3. You can write content that can be submitted to article distribution sites.
4. You need to know how to set up a geocentric campaign for your website to drive local business.
5. You need to know what content you should have available on your site that is unique to your site only.

“Yes you can do this all by yourself but you will spend a lot of time learning how to do it the proper way.

I highly recommend that you use a certified search engine optimization expert to handle this for you because the certification means they know at least enough about the topic to pass the test.

This will also stop you from getting the guy that has read one of the bad products on search engine optimization and is now a, “SEO expert” from taking your money and damaging your rankings.”

Remember: the quick start package we describe isn’t a full search engine optimization campaign but it will do wonders in raising your ranking for local searches.”

Here are some of the most common factors in the equation of SEO for your business.  They include but aren’t limited to:

Keyword density

META tags

Titles

Inbound links

Website traffic

Content

We’ll be tackling all of these and lot’s more so be sure to check back often.

If you are interested in retaining our services you can take another look at them over on the NWA-SEO-Services Page or you can “Contact Us Now” for more information.