Fact: The TITLE of your article comprises the unique URL of your article.

REMEMBER to Never change the title of a live article after you submit or post it because it effectively re-writes the URL.

The result…

…it confuses the search engines and that’s BAD for SEO!

A unique title with a consistent URL means your article can always be found in the same place and that’s GOOD for SEO.

Here’s a tip: Always target both human readers and search engines.   If you always make the title “keyword-relevant” and that your title reads naturally to humans the search engines will also love you too…

…if it’s possible for a computer to actually ‘love’ that is – lol!!

The experts say to use 50+ characters in a title.  Studies show that longer titles maximize your ability to attract readers with a specific promise that is highly relevant to your niche.

Here’s a bad example:

Article Title: “Is Your Article Title Correct?” The article goes on to explain exactly what we are talking about here but…

…This title is short and vague; it is NOT optimized for SEO and does not tell the reader how they will benefit from the article.

Good Example:

Article title: “How To Get A Higher Page Rank With Your Articles – 7 Keys to Boosting Your Page Ranking”.

Your title contains multiple highly-targeted key phrases without being redundant.  It WILL attract search engines and readers alike, and makes the specific promise of 7 tips.

The experts also say…

“Avoid punctuation that breaks URL’s (including periods, slashes, colons, and pound signs), and refrain from article parts – Be sure the title “stands alone” to provide a positive reader experience and to maximize your chances for higher article distribution.”

As always, study what works and what doesn’t.  You will want to review your web sites analytics to see which articles have the most views and clicks.

You also should always research the Top 15  results for what you are writing about. See what is Viewed as The Most important and follow what articles are getting the most BUZZ in your niche.  This will help you to brainstorm new ideas.

Following these and other simple steps and you will generate correct article titles the first time which is an important and viable step toward top-notch SEO!

Plus – You will always come up with an endless stream of quality titles that require little or no revision.

If you have more tips for crafting a  perfect title, please let us know by posting a comment, we’d love to hear from you and if your comment is top-notch we might feature you and give you a nice back link!

Best Regards as always,

Northwest Arkansas’s best SEO consultant company!